Music Release Planning

Here is a very summarized version of the “Who Are You?” Promo Planning, but music release planning is also something that I freelance doing for other people and can be found using this link.

Calendar

  • Planned out what type of promotional content was needed

  • Decided which days to make and post content

  • Planned for a 2 week promotion before release

Branding

  • Making sure all colors, fonts, graphics, etc. matched the single art

  • Created a document listing out color hex codes, fonts, logos, etc.

Posting

  • Made sure posts were consistently posted on days set in the release plan calendar

  • Mixed video, audio clips, and pictures

  • Engaged a lot on stories and communicated with people who reposted us

Post-Release

  • Continued engagement and activity on socials

  • Joined band networking groups

  • Continued promotion of the song